From the Archive: Herbert Leupin

On the Swiss graphic designer's “magic realism.”


Herbert Leupin (1916-1999) was a Swiss graphic designer known for his use of “magic realism.” An incredibly prolific artist, Leupin is credited with generating the Milka cow image, which is still in use today. We love his work because it truly champions the golden era of illustration with a forward nod to the flat graphic nature of design-to-come. Not to mention his use of type! Enjoy...pure Leupin.