From the Archive: Uncorporate Identity: ACT UP

A graphic identity for an activist movement.

05.8.2012

During the 1980's a group of activists began "ACT UP: a diverse and non partisan group united in anger and committed to direct action to end the AIDS crisis". They essentially took the idea of a corporate Identity and turned it on its head: Using a uniform typeface, a typographic style, set of colors and a way of handing imagery to create a graphic identity for their activist movement. Like their corporate counterparts, every piece of propaganda was unified under a single visual language, giving a relatively small movement unity, impact, and recognition to their cause as well as the tools for their  followers to spread a cohesive message (that was always set in futura).