Juicy Couture

Retail concept for American sportswear brand Juicy Couture. Hired by founders Pamela Skaist-Levy and Gela Nash-Taylor to create interiors for an international expansion that included 20 flagship stores and a roll out of over 130 stores world-wide. Concept was based on California girls who married rock stars and moved into an English manor… much like the founders themselves. Custom carpets, wallpaper, furniture and artwork were all developed with a delicate play of history and humor.